Over the last six months ARMR has collected several data points indicating Amazon would make significant reductions in their vendor pool, trimming thousands of vendors down to hundreds.
It seems as if that day has arrived. Some of you have did not receive expected purchase orders Monday (March 4), and threads on multiple vendor forums indicate thousands of other vendors also have not received purchase orders.
We have reached out to Amazon's support staff and received the following response:
"Please be informed that at this time, we are not placing any purchase orders on your products.
To preserve the customer experience, the featured offer will be disabled when the product is out of stock. We will notify you if we choose to place any purchase orders.
I apologize for the inconvenience that caused to you in this regard.
Kindly note that we put a lot of effort and time in getting this provision for our vendors, only with an intention to improve the services."
This is an abrupt shift in Amazon’s behavior and we believe that all or some of the below will happen. Please note that, while these claims are thus far unsubstantiated and speculative, these are our best-informed predictions:
- This is a hard reset to push all vendors to Amazon’s new platform (yet to be announced) but what we think will be called “Amazon Seller” or “One Vendor”
- This new platform will be announced in the coming two to four weeks
- Amazon will introduce their version of a “consignment” relationship
- A new form of selling on Amazon, where Amazon determines the end-retail price to the consumer, but you [the business] still own the inventory (as opposed to FBA where you determine the end-retail price and own the inventory)
- If the above is true, this will be a relationship which we wish to avoid
- Amazon may announce the new platform with “product orders” under the new consignment relationship following not far behind.
- Amazon will follow up with purchase orders on a select subset of your catalog, seeking the highest demanded products through the new portal/One Vendor program
- Amazon will further follow up with a bulk-buy offer (at a reduced wholesale cost they will dictate)
This change in purchasing behavior is going to require a significant change in our strategy. Over the next several weeks, our team will communicate and implement updated strategies, built around your business and taking into consideration the new dynamics of the marketplace and platform.
This shift increases the importance of Seller Central (3P and FBA), driving traffic to your detail pages from outside of the Amazon ecosystem (social media and influencers, Google AdWords, etc.), pricing, and high-quality content generation.
You hired us for exactly this situation—an existential crisis on your Amazon business—and we are here to do our job: right the ship and plot a new course into the future.
This shift will open new opportunities and close previously successful pathways. We will do our utmost to research these new opportunities and execute a strategy designed to maximize your revenue in this new marketplace.
Have a question? Please reach out to us at firstname.lastname@example.org