Oscar D. Barbarin is the energetic and passionate leader of Cathay + Fenix, the parent company of ARMR. Oscar and his team strive every day to grow revenue, improve profitability, and break down barriers for brands and international ecommerce sellers.
Previously, Mr. Barbarin was a Senior Vendor Manager with Amazon.com. He successfully launched and ran two businesses for Amazon Canada.
Mr. Barbarin earned a Master of Business Administration from the University of Chicago Booth School of Business and a Bachelor of Science in Industrial and Operations Engineering from the University of Michigan. Born in Michigan, Mr. Barbarin currently resides in Seattle.
Vice President & General Manager
Anders Palmquist is the VP & General Manager of ARMR and has lead the organization since its formation in 2016. Charged with providing a best-in-class experience for all clients, Anders works ceaselessly to expand the scope and repertoire of ARMR services.
Prior to ARMR & Cathay + Fenix, Anders held roles at Amazon Canada and Best Buy. At Amazon, Anders was charged with delivering triple-digit growth for key brands, running email marketing and merchandising campaigns for 11 categories, and on-boarding & contract negotiation for all small and mid-size vendors.
Anders is an alumnus of Saint John’s University (MN) with a BA in Mathematics. He currently resides in Minneapolis with his fiancé and two dogs.
Jeff Harrold serves as a Senior Advisor to ARMR and Cathay + Fenix, working directly with senior leadership on core finance and accounting practices and other strategic initiatives including marketing and business development. With over 12 years experience in finance and strategy including mergers and acquisitions, business planning, capital raising and strategic consulting, Jeff is well-versed in corporate finance and an incredible asset to the ARMR team. Jeff holds a BA in Economics from Morehouse College and a Master of Business Administration from the University of Chicago Booth School of Business.
Senior Director, Cathay + Fenix
Kory spent over 3 years at Amazon in various roles ranging from project management, beta testing, merchandising, account management, vendor management, inventory management, and business development. Primarily, Kory was responsible for all new vendor and selection addition to Amazon Canada across all categories for a year. Since 2016, Kory has led Cathay + Fenix in their goal of supplying tail and mid tier brands to Amazon in markets all over the world at no cost to the brand owner. He has launched new sales channels for Cathay + Fenix in Canada, United States, Mexico, United Kingdom, Germany, and Australia. Additionally, Kory and the team he manages supports ARMR in their ever expanding scope.
Senior Manager | Business Development, Sales, & Strategic Partners
Min joined ARMR at the beginning of 2018, bringing her expertise in e-commerce, brand marketing, and the Chinese e-commerce market. Prior to joining the ARMR team, Min held multiple leadership roles working with brands and manufacturers to launch top-selling products and transforming their marketing strategy from traditional pay-and-pray into data-driven, highly targeted marketing programs. During her tenure on the Amazon Business team, Min managed vendor relationships with an emphasis on on-boarding and training. Min holds two Masters degrees from Penn State University: MBA, International Affairs & Business and MS, Chemical Engineering.
Senior Manager | Special Projects & Client Experience
Kelsey joined ARMR in the summer of 2017 with a strong background in content management, digital merchandising and marketing, analytics and web development. A Seattle native, Kelsey earned her degree from the University of Washington Honors College. Prior to joining ARMR, Kelsey spent 5 years at Amazon in brand management, site merchandising, marketing strategy, and international expansion. During her tenure, she developed a robust skillset in merchandising, content and search optimization, and multichannel traffic analysis.
Senior Manager | Client Services
Lennart joined ARMR in Autumn 2018, bringing with him experience in international account management and e-commerce operations. A Belgian native, Lennart moved to the US at young age, earning a Bachelors degree in Economics and International Affairs from Northeastern University. After graduating, Lennart joined Amazon’s UK business team, initially in transportation within the Amazon Supply Chain focusing on carrier management before moving to a retail-focused role as a brand specialist and vendor manager within the electronics and beauty retail team.
Manager | Client Services
Lilly joined the ARMR team in Autumn 2018 as a former Amazonian with specialized experience in catalog and project management. She studied Science, Technology, and Society with a focus in Innovation, Technology, and Organizations at Stanford University–not too far from her home in Southern California. After graduation, she joined a new team at Amazon focused on enhancing the quality of the customer experience within the home furnishings space. She hopes to apply her expertise in tackling diverse catalog and product type challenges to her role on the ARMR team.