Who We Are
We sweat the small things. We’re resourceful. We work hard.
We want to revolutionize the way brands do business on Amazon & Walmart.
We believe transparency, communication, and collaboration are the cornerstones of a successful partnership. We empower our clients by handling the strategic and tactical loads of managing their Amazon presence so they can focus on what is most important: their brand.
Our Mission
With a collective 30 years’ Amazon experience and experience working with +200 brands, our team has accrued vast and intimate knowledge of what is necessary to elevate our partners’ businesses on the platform. Relentless in our efforts to drive growth, our mandate is to increase brand visibility, sharpen operations, optimize content, safeguard brand equity, and improve profitability.
WHERE YOU’VE SEEN US
Meet the ARMR Team
Oscar D. Barbarin
CEO
Striving to eliminate the barriers to success, Oscar has charged his team with making e-commerce accessible, efficient, and profitable for brands and sellers, domestically and abroad.
Mr. Barbarin earned a Master of Business Administration from the University of Chicago Booth School of Business and a Bachelor of Science in Industrial and Operations Engineering from the University of Michigan.
Anders Palmquist
Vice President, ARMR
Anders has been at the heart of ARMR since its inception, working ceaselessly to provide a best-in-class client experience.
Possessing a staggering knowledge of the platform, Anders loves sharing ideas & creative solutions for brands to adopt into their Amazon strategy.
Anders is a proud alumnus of Saint John’s University (MN) with a BA in Mathematics. He resides in Eden Prairie, MN with his wife, two daughters & dog.
Sara Blackburn
Director, Account Management
Sara joined ARMR in the summer of 2019, bringing over ten years of e-commerce experience. Sara spent four years at Amazon, launching and managing high-profile brands for the Fashion team. Most recently, Sara managed the Backyard team at Spreetail, Amazon’s top seller-fulfilled prime merchant.
A true Midwesterner, Sara earned her degree from Iowa State University and currently resides in Omaha, Nebraska.
Jason Pope
Director, Business Development
Joining ARMR in 2023, Jason brought an extensive background in eCommerce and business development. Jason spent six years working at Amazon where he was the trusted advisor to thousands of brand owners looking to launch and sell on Amazon. He enjoys sharing his knowledge to help brands prosper and navigate through the vast Amazon ecosystem.
Jason holds B.S. in BA and MBA degrees from Central Michigan University and lives just outside of Detroit, MI with his wife and two kids.
Roman Hanson
Senior Account Manager
and Data Lead
Joining ARMR in 2020, Roman brought a robust background in e-commerce and supply chain. In his three and half years at Amazon he worked in consumer packaged goods, high-end footwear, and launched (what is now) the Amazon Business program. Most recently, he worked in luxury skin care as a Supply Chain Manager.
A graduate from the University of Washington, Roman spent over 20 years in the Seattle area before relocating to North Carolina.
Patrick Holloway
Senior Account Manager
and Process Lead
Patrick holds a decade of experience working at and around Amazon. At Amazon he worked in copyright infringements, fraud investigations, brand management, and Launchpad. After Amazon, Patrick worked in both the Amazon agency and brand aggregator spaces. With specialties in operational performance and adhering to Amazon best practices, Patrick helps business owners get familiar with Amazon.
A graduate from the University of Idaho, Patrick resides in Seattle, WA.
Manik Dash
General Manager (ASUP) and Finance Lead
Manik joined the ARMR team in 2017, with a wealth of experience leading Accounts Payable, Accounts Receivable, financial preparation, and general accounting responsibilities.
Manik leads ARMR’s tactical support teams (ASUP) as well as financial preparation and reconciliation processes.
Emmanuel Castillo
Sr. Advertising Manager
Emmanuel joined ARMR in Spring 2022 with a strong background in Pay-Per-Click (PPC) advertising and eCommerce strategy. In his 8 years working in different business verticals, he has been able to generate strong results with his relentless approach for high-performance, results-driven methodology with the sole focus on generating more revenue, value and an overall, a better experience for our clients.
Keiberlyn Cordero
Advertising Manager
Keiberlyn joined ARMR in Spring 2022 as an imaginative digital advertising strategist with extensive hands-on experience in digital marketing. Keiberlyn has a proven track record of delivering cutting-edge ad campaigns and innovative marketing strategies that accelerate growth, increase demands and maximize emerging media budgets in her 5 years of experience.
Imran Khan
Advertising Support Lead
Imran has been in the Amazon Sponsored Ad field for 6+ years and has a proven track record of delivering growth for his client partners on Amazon. His work with major brands and other agencies has been recognized in the field. Imran is committed to data-driven decision making, leveraging programmatic tactics, and creating artful campaign strategies that blends immediate sales with long-term brand awareness.