The ARMR blog

Plain talk about growing on marketplaces.

Practical notes from running Amazon and Walmart accounts every day. No hacks, no hype, just what actually moves revenue.

How the Amazon Buy Box actually gets won (and quietly lost)

The Buy Box decides most of your Amazon sales. Here is what really moves it and how brands lose it without noticing.

ACOS tells you about a campaign. TACOS tells you about the business. Here is how to use both without fooling yourself.

Walmart is the fastest-growing second channel for many brands. Here is how to add it without draining your team.

Ranking for a keyword is worthless if the page does not sell. Here is how to write listings that do both.

Reading is good. Handing the account to a team that does this daily is faster. Start with a free audit.