The Fundamental Checklist for Product Images on Amazon
Product images may be the single most important component of your detail page on Amazon. Images dictate whether a customer will click on your product in search results, provide shoppers with a clear understanding of your product & its functionality, and strengthen your ability to drive conversion.
As you invest time & resources into the creation of product visuals, the checklist below is an essential resource to maximize your products potential on Amazon.
Have high-resolution, professional photos taken of your product. Use various angles and have a minimum resolution of 1600x1600 pixels.
Ensure that your main image takes up 85% of white space, contains only the product, has no additional text or imagery, and is on a white background.
Develop images that display your product used in real-life settings, such as in the home, outdoors, at the gym, etc
Create infographics or illustrations that highlight the key product features and benefits to your customers.
Images of your product being used by satisfied customers.
Generate a comparison image to showcase your product side-by-side with competitor or generic product details (remove any competitor branding).
Make dynamic & engaging product videos that educate your customers on product application and highlight key selling features.
Take lifestyle images that showcase your product(s) and how they can improve the customers lifestyle, incorporating people of diverse backgrounds.
Incorporate your brand style guide into infographics, lifestyle images, and product video.
Generate images of your product alongside complimentary products or accessories.
Use multi-pack images to demonstrate different product sizes or variations.
Consider creating 360˚ product spins to enhance customer understanding and provide a detailed view of the product.
Plan your visuals to optimized for mobile shoppers – images with small text and details may be unreadable on phones and tablets.
Whether you are launching a new product or overhauling outdated content, one of the best investments you can make is the creation of high-quality visuals.
To maximize the output of your efforts, don’t forget to ensure that your product content reflects the detail in your images and informs customers about the features and technical information about your products. For a guide on writing content, read our post: The Fundamental Checklist for Writing Amazon Product Descriptions.
Want to develop a content strategy to grow your Amazon business and dominate your product segment? Let’s chat.
Reminder: When planning & creating your product images, please read Amazon’s Image & Listing Guidelines to ensure that all your visual assets are compliant.