Overcoming Amazon Hurdles: How ARMR Catapulted HVAC Brand Sales by 276%
Company Background
An HVAC supply company was seeking to build a D2C presence for its new line of AC leak sealant designed for a broader DIY audience.
Having selected Amazon as the strategic platform to execute their vision, the brand hoped to provide the market with an approachable way to solving AC repair issues for homeowners.
Obstacles
The brand launched on Amazon, generating $1,750 over the first 60 days, but progress halted when they were hit with category restrictions and blocked from FBA due to HAZMAT product classifications.
Facing a shortened seasonal cycle and unable to overcome these obstacles, the brand engaged ARMR to navigate a path forward and lead all platform initiatives.
Solutions
ARMR lobbied on behalf of the brand to its network of Amazon stakeholders and obtained category selling permissions and approval into the HAZMAT FBA program.
To effectively convey the products capabilities and application, ARMR translated the technical details and industry jargon into content easily grasped by a broad, non-technical audience. To promote customer trust, generate reviews, and avoid negative feedback, ARMR combined use of Amazon Vine with SOPs that followed industry TOS and best-practices for responding to customer questions & messages.
Through an always-on ad strategy, ARMR incorporated bilingual keyword targeting across relevant research- and technical-oriented queries to deliver visibility for customers at crucial points in their purchase journey.
The Outcome
+276%
Increase in Annual Amazon Sales
Two months under ARMR management, Amazon sales eclipsed $20,000.
The brand capitalized on peak seasonality and generated $129,000 during Q2 & Q3.
9.8%
Lifetime Average ACoS
$0.49
Lifetime Average Cost-Per-Click
The brand achieved multiple top-ten best-seller rankings in its category and due to its sales velocity on Amazon, the brand reinvested into R&D efforts to expand its assortment.
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