ARMR Editorial Team

ARMR Editorial TeamEditorial team of ARMR

The ARMR Editorial Team writes the ARMR blog: plain talk about growing on Amazon and Walmart, from advertising metrics and the Buy Box to fees, shipping changes and marketplace integrations.

The articles draw on the day-to-day work of a marketplace growth agency and are written for brand owners and their teams.

Contact

• Email: [email protected]
• Contact: Book a growth call

Articles by the editorial team

• ACOS vs TACOS: the number your Amazon ads should answer to
• Amazon Ads Agent: what Full-Funnel and DVA+ mean for brands
• Amazon adds LTL freight labels to Buy Shipping - what it means for bulky-item brands
• Amazon's 2026 peak fulfillment surcharge takes effect October 15 - what it costs by size tier
• Amazon Listing Automation: When to Build vs. Buy Software
• Building a Custom Inventory Management System for Marketplace Brands
• How to Integrate Your ERP with Amazon Seller Central API
• Launching on Walmart Marketplace without breaking your Amazon rhythm
• Prime Big Deal Days 2026 was Amazon's best fall sale yet - what the data means for brands
• Listing SEO that converts, not just ranks
• Walmart Marketplace launches Brand Highlights: what the new PDP feature means for sellers
• Walmart Marketplace API integration: what's different if you're already on Amazon
• Walmart's Simplified Shipping Settings migration just got a lot easier
• How the Amazon Buy Box actually gets won (and quietly lost)